THE CHALLENGE: find center. makE a mark.
From the start, this project centered on creating a simple, clean logo that could establish a fresh, modern presence for the practice.
The objective was clear:
Develop a minimal yet meaningful logo
Establish a modern visual presence
Reflect the emotional and transformative elements of the practice
The Solution
The circumpunct became the natural starting point, not just as a symbol, but as the foundation for a cohesive visual language. The design approach focused on:
Using the circumpunct as the core focus
Balancing stability and rhythm through shape and contrast
Ensuring the logo felt approachable
Every design decision, from font selection to weight to alignment, was intentional without overcomplicating the result. The final mark is centered and stable, mirroring how clients experience the practice: supported and guided towards growth.
