Branding & Design

BCX Recruiting Brochure

 
 
 

Let’s get visual.

Brand & Customer Experience (BCX) Recruiting Brochure

With our Brand team operating much like a creative agency, we wanted to be sure we attracted talent to match, aka, folks passionate about pushing pixels and creative boundaries.

Recruiters shared a link to this flippable eBook with prospective corporate employees during the initial round of the interview process. The goal: introduce the BCX team in a way that communicated to potential candidates that the mortgage industry can be anything but boring on our team. Content highlighted everything from our our brand approach to our day-to-day workflow to testimonials from current teammates.

My role: Senior Designer (layout & design)

Additional contributors: Creative Director, Copywriter, Team Leads, Project Manager

This eBook served as a highly visual representation of the BCX team’s areas of focus and internal culture at a glance.