A website done right.

Cardinal financial Website redesign

Part of the broader Cardinal Financial brand refresh, this overhaul strengthened brand consistency companywide and allowed us to address solutions for improved usability, interactive tools, video content, and eBooks to better serve customers and loan originators alike.

With visuals and messaging inline with our brand goals, we not only celebrated a complete website overhaul but increased our direct search from Google by 30% through Google ads promoting our tagline, “Mortgage Lending Done Right”.

Additionally, our internal team set a goal to win a W3 Gold award (a dream since 2016) and we finally accomplished that with this team effort. Winning in four key categories:

• General Websites – Website Redesign

• General Websites – Branding

• Website Features - Best Art Direction

• Website Features – Best Use of Photography

My role: Art Director (design and video strategy)

Additional contributors: Creative Director, Associate Creative Director, Sr. UI/UX Designers, Visual Designer