Art Director
Cardinal Financial Company Aug 2021—Present
I focus on brand strategy, marketing concepts, and digital experiences. I collaborate within a team to create concepts, strategies, and results. And I lead a team to ensure ideas are upheld, best practices are met, and expectations are always surpassed.
Senior Graphic Designer
Cardinal Financial Company Aug 2019—Aug 2021
Possessed a deep understanding of the company’s brand strategy to deliver compelling, user-focused design in collaboration with fellow designers, copywriters, and developers.
Designed production-ready assets, icons, digital ads, landing pages, presentations, motion graphics, and on-brand materials for both internal and external application.
Mastered a highly-organized and efficient workflow to execute in the direction and requirements of a project without compromising quality or deadlines.
Strategic and thoughtful design workflow to serve multiple brand identities and meet audience needs.
Transformed low-fidelity sketches to hi-fidelity pixel perfect mockups for our Sr. UI/UX Designers in XD and Figma.
Served as the team’s point of contact during production and/or planning stages with outside agencies, printers, and vendors.
Senior Graphic Designer
Peoples Home Equity Apr 2017—Aug 2019
Led the company towards a clearer sense of brand, provided a wide-range of marketing tools and resources tailored to areas of need, and built genuine and meaningful relationships to support change.
Reported to the Creative Director to coordinate a brand overhaul and build a comprehensive marketing strategy.
Developed foundational brand elements and messaging to achieve a more modern and personable identity in an increasingly tech-forward market.
Educated key stakeholders and enforced the adoption of new brand guidelines company-wide through online trainings and ongoing audits with freelance designers stationed throughout the country.
Launched the company's first-ever CRM system, followed by an online office storefront complete with swag and business suite assets.
Graphics Specialist & YMCA of the USA Brand Ambassador
YMCA of San Francisco Oct 2009—Apr 2017
Shaped the YMCA of San Francisco’s rebrand through the development of thoughtful design solutions and educational team resources.
Provided design support to 14 branches and over 120 program sites, translating marketing objectives, fundraising visions, and seasonal campaigns into compelling design.
Served as the association’s brand ambassador working closely with marketing teams to communicate brand needs and prioritize updates to meet brand audit deadlines.
Partnered with the Financial Development Department and Executive Board Members to design for, plan, and execute multi-million dollar fundraising events.
Facilitated environmental branding projects in partnership with branch executives, contractors, and vendors (design and signgage selections, production efforts, and installation).
Developed Adobe Creative Suite trainings and templates for marketing staff.
Honed an exceptional knack for building staff, vendor, and community relationships.